{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Actually Been Driven by Deficiency

While most deluxe brand names drive direct exposure via social media sites advertising and marketing, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't changed a lot in decades; it does not have TikTok, and doesn't o

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